Why do market anomalies persist? The case of a shoemaker-turned-AI company

Why do market anomalies persist? The case of a shoemaker-turned-AI company

Author

Viljar Vald, CIO

Date

24/04/2026

April 2026 has been a challenging month for quality-oriented portfolios. With the prospect of a ceasefire in the Middle East, stock markets have ripped higher, driven by companies with questionable fundamentals. As geopolitical risk premia evaporate, defensive factors like Quality and Low Volatility have suffered in a classic "junk rally."

Looking under the hood, the Allbirds’ pivot from a footwear company to „NewBird AI“ offers a real-time case study in how obvious irrationality endures (for more on this, see a great post by @Alex Edmans). While it is perfectly rational for a company to seek a valuation rerating through a name change, it is difficult to argue that the investors who bid the stock up several-fold in a single day were acting rationally.

But the more important question is not why investors were acting irrationally, but why rational capital couldn't correct the mispricing.

The answer is structural, not informational.

Even with a transparently speculative surge, the structural plumbing—specifically borrow scarcity and the potential of momentum (meme) driven players exacerbating the move—effectively locks out rational capital.

This is the Limits to Arbitrage framework playing out in real time. The anomaly isn't sustained by a lack of institutional insight, but by the practical, mechanical difficulty of the trade itself. As the saying goes, a market can stay irrational longer than a disciplined participant can stay solvent—especially when the plumbing and volatility make the short trade difficult to carry.

The Systematic Takeaway

Observing these mechanical failures in real-time reinforces a core systematic foundation: market efficiency isn't a given. It is a variable of liquidity and friction.

The objective is rarely to "beat" the irrationality in the short term, but to outlast the friction until fundamental gravity inevitably returns. In this environment, maintaining a diversified book of shorts is essential to ride out the intermediate volatility while waiting for the mean reversion to take hold.


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